Solid by Design
Basecrete is a leader in concrete waterproofing solutions, trusted by builders, engineers, and architects worldwide. As the company prepared to expand its product line and strengthen its position in both professional and retail markets, it needed a modernized brand identity that reflected the qualities of its products: simple, strong, and enduring.
While Basecrete’s products were industry-recognized for their quality and reliability, the brand’s visual identity had not kept pace with its innovation or market expansion. The company sought a cohesive system that would:
- Communicate strength and durability in a visually compelling way
- Create a consistent look and feel across packaging, digital platforms, and marketing materials
- Stand out in an increasingly competitive construction materials market
The rebrand began by grounding the design language in the core essence of concrete itself: solid, simple, and timeless.
A colour palette of deep blues, grays, and concrete tones formed the backbone of the system, while bold accents in red and yellow were introduced for visibility and product differentiation.
The new visual identity unified all communications under a single, recognizable system that reflects the brand’s promise of simplicity, quality, and endurance.
