A Cohesive Identity for a Leader in Building Automation
The Citywide Group brand design was built around the company’s mission to unlock smarter living for everyone. As a leader in building automation and intelligent living solutions, Citywide sought a refreshed identity that would capture both its technical expertise and its human-centred approach to innovation.
The rebrand began with a logo refresh that served as the foundation for a comprehensive new identity system. The modern, geometric monogram embodies Citywide’s core principles of connectivity, intelligence, and precision. Its clean lines and balanced proportions convey a sense of structure and efficiency, reflecting the company’s ability to bring order and clarity to complex systems within residential and commercial environments.
Beyond the logo, the design system introduced a visual language built around simplicity and technological sophistication. A refined colour palette, contemporary typography, and an adaptable grid system work together to create a consistent and cohesive brand expression. Every element was developed to communicate confidence and reliability while maintaining flexibility for future growth.
The new identity extended across all major touchpoints, from stationery and corporate collateral to vehicle graphics, wayfinding, and digital applications. In each context, the brand communicates a sense of seamless integration—the same principle that drives Citywide’s work in automation and smart living.
A cornerstone of the project was developing clear brand guidelines to ensure consistency across all communications. These guidelines provided a framework for Citywide’s internal teams and partners, enabling them to implement the identity with precision while preserving its clarity and intent.
The result is a visual system that feels both modern and timeless, positioning Citywide Group as an innovator in creating smarter, more efficient environments. The refreshed brand not only honours the company’s legacy as a pioneer in automation but also signals its continued commitment to shaping the future of connected living.
