Made for Sport. Good for Life.
Vigor, a performance eyewear brand built for athletes and adventurers, came to 5fold ready for a new era. With a loyal following and a product lineup built for speed, strength, and style, the company needed a brand that could keep pace, especially in a rapidly evolving ecommerce landscape.
We partnered with Vigor to evolve its identity while staying true to its core: high-performance eyewear designed to move. The work began with a deep exploration of what drives the brand, from strategic positioning and audience insights, to creative mood boards, that defined its visual and emotional tone. This foundation informed a refined logo evolution that sharpened the brand’s edge without sacrificing recognition, equity and instances of the old brand already out in the world.
The new visual identity system was designed to perform seamlessly across every touchpoint, from digital platforms to retail environments. Updated typography and a refined colour palette create a consistent, high-energy look that reflects the brand’s athletic DNA. In-store displays and social media templates extend the system with clarity and visual impact, ensuring that Vigor feels powerful and unified wherever customers encounter it.
This rebrand positions Vigor for long-term growth in a highly competitive category. The updated identity strengthens recognition, amplifies its performance-driven story, and connects authentically with a new generation of athletes and explorers. Confident, contemporary, and built for motion, Vigor now embodies the same energy and determination that define the people who wear it.
