Rebranding WEINS for the Road Ahead
WEINS Auto Group, a network of established car dealerships across the Greater Toronto Area, partnered with us to redefine its brand identity and strengthen its position in an increasingly competitive automotive market. With a diverse portfolio of dealership brands under its umbrella, WEINS needed a modern, cohesive visual system that could unify the group, while respecting the individuality of each location.
The rebrand aimed to engage three distinct audiences: customers, dealership owners, and prospective team members, in both sales and service roles. Our goal was to design an identity that would communicate trust, professionalism, and innovation, reflecting WEINS’ reputation for exceptional customer experience and operational excellence.
The project began with a logo redesign that simplified and modernized the existing mark. The new logo embodies precision and clarity, qualities that echo the brand’s commitment to reliability and high standards. Alongside the master brand, we developed a suite of sub-brand logos to provide each dealership with a distinct, but clearly connected, identity within the larger WEINS family. This flexible approach allowed for individuality while maintaining visual harmony across all divisions.
The visual identity system was built around a clean, confident design language. A refined colour palette, contemporary typography, and structured layout system convey consistency and professionalism across print, digital, and environmental applications. From signage and stationery to digital advertising and recruitment materials, every element reinforces the brand’s core values of quality, integrity, and service.
Comprehensive brand guidelines were developed to ensure clarity and consistency in implementation across the organization. These guidelines provide a framework for internal teams and external partners, ensuring that the WEINS identity remains strong and cohesive as the group continues to grow.
