West Park

As part of a major transformation initiative, West Park Healthcare Centre partnered with us on a complete rebrand to align with the opening of its new, state-of-the-art facility and expanded capacity to serve patients. The rebrand represented a pivotal moment for the organization, symbolizing both renewal and continuity as West Park entered a new era of healthcare excellence.

The project began with a clear objective: to create a visual identity that would reflect West Park’s commitment to rehabilitation, recovery, and innovation while honouring the land and natural environment that define its setting. The hospital’s unique location—surrounded by trees, trails, and green space—offered a powerful visual and emotional foundation for the brand story.

Our design team developed a modern, confident logo that embodies growth, strength, and renewal. The mark’s form and flow were inspired by organic shapes found in nature, representing the harmony between progress and healing. Supporting this was a comprehensive visual system that included a refined colour palette drawn from natural tones, contemporary typography, and graphic elements that evoke openness and optimism.

A key deliverable was the creation of a cohesive signage and wayfinding system for both interior and exterior environments. Designed for clarity and accessibility, the system ensures a seamless experience for patients, visitors, and staff while visually reinforcing the brand’s commitment to care and connection. Identity guidelines were also developed to provide West Park’s internal teams with the tools to apply the brand consistently across all communications and touchpoints.

The result is a modern, adaptable brand identity that reflects West Park Healthcare Centre’s mission to help patients reclaim their independence and improve their quality of life. By grounding the visual language in nature and renewal, the rebrand celebrates both the spirit of the institution and the restorative landscape that continues to inspire its work.

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